Hi, I'm Jacquelyn Do.

I'm a Creative Project Director passionate about organizing impactful community events. I combine my skills in creative marketing, project management, and communications to promote art and cultural preservation. I am currently the President of the Vietnamese Creatives Collective, administrative director of Charade Dance Academy, and curator of the Little Saigon Memories archive project.I hold a Bachelor's Degree in English with an emphasis in Literature and Education, along with a minor in Linguistics from San Francisco State University. Most of my community work happens in Orange County, where I live, and Los Angeles, where my friends pretend I do.

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Headshot courtesy of Aaron Woo

Social Media & Marketing

Fundraising & Campaigns

Event Management & Production

Coming Soon!

Pitch Decks

Coming Soon!

Prestigious Powerhouse

Prestigious Powerhouse is a bi-coastal talent agency representing AAPI talent in commercial/print (Prestigious Models) and film/television (Image Powerhouse).Instagram: @prestigiouspowerhouseBetween 2024 and early 2026, I managed their Instagram platform, producing content and engaging with followers 5 days a week. I created new visual branding guidelines from their existing logo and brand assets, curating a more consistent look and tone to their Instagram feed and online "voice." I created a variety of posts including booking announcements, talent collages, talent spotlights, commercial reels, industry news, and holiday graphics. I also designed consistent templates for their reel thumbnails.

In collaboration with Kate Vu (Gem Wave Co)

Charade Dance Academy

Founded in 2019, Charade Dance Academy is a community-focused dance studio for dancers ages 4.5 and up. The studio offers Ballet, Hip Hop, Jazz, Lyrical, K-Pop, and Acro classes, catering to all skill levels from beginner to advanced.Instagram: @charadedanceacademy
Website: www.charadedanceacademy.comAs part of my administrative role, I manage the studio's website as well as Instagram platform, making sure that all content produced aligns with the existing brand guidelines. I create clean graphics and fun copy to pair with media that aligns with the company's brand voice and professional look. I also handle sales strategies and in-person promotional campaigns.

Existing branding assets and guidelines designed by Thao Ngo and Aaron Woo

Little Saigon Night Market

The Little Saigon Night Market is an outdoor market that takes place annually in front of the Asian Garden Mall in Westminster, California. Located in the heart of the Little Saigon district, the market is known for its lively atmosphere and food stalls selling authentic Vietnamese street food. Dozens of local vendors also sell clothing, toys, and trinkets.Instagram: @asiangardenmallI was contracted as part of a social media team to promote the Little Saigon Night Market in 2023. Our team developed new marketing strategies aimed towards drawing in younger demographics. We developed a plan to post consistently throughout the 3-month contract period and researched local foodie influencers to partner with. While the market typically boasts crowds of 2,000 to 3,000 attendees per night, that summer we increased the average crowd per night to 4,000.PERFORMANCE STATS
Followers: ↑ 75%
Reach: ↑ 691%
Engagement: ↑ 953%
Profile visits: ↑ 1,038%
Profile activity: ↑ 1,084%.
Link taps: ↑ 1,396%
Business taps: ↑ 3,775%

In collaboration with Julie Huynh, Kate Vu (Gem Wave Co), Dorsey Nguyen (Just Eatz Media)

Tournament of Roses x Love 2 Yeu

The Tournament of Roses features a 5-mile parade of 40-50 floats covered entirely in flowers and organic material. The Rose Parade has been a long-standing New Year's Day tradition since 1890 and now draws an estimated crowd of 700,000 in-person spectators and 50 million worldwide television viewers.

Love 2 Yeu, a nonprofit dedicated to providing relief efforts to global communities of underserved youth, brought me onto the fundraising campaign for their 2025 rose float, "Journey of Dreams." I helped develop the visual branding of the campaign and marketing assets, as well as coordinated the VIP guest reception. Our float drew media coverage from KCAL News, ABC 7 News, KTLA 5 News, VOA Tieng Viet, NBC LA News, Fox 11 News, and Little Saigon TV, winning the Grand Marshal award for most outstanding creative concept and float design. We raised over $500,000 from our online donation campaign and were able to donate the funds to Love 2 Yeu's global relief efforts.

Project Director: Linda Nguyen
Float construction by Artistic Entertainment Services
Photos by Zaw Studios

Về Quê Nhà: Coming Home

Về Quê Nhà: Coming Home was a one-night-only multidisciplinary art exhibition. It featured a gallery wall of 24 illustrators and fine artists from the worldwide Vietnamese diaspora, a variety of live music and dance performances from local Vietnamese entertainers, and a night market full of specialty Asian food vendors.This event also doubled as the official launch event for the nonprofit I co-founded, Vietnamese Creatives Collective. I produced everything in the show in collaboration with my board members and Marc Liu of Hot Noize. The event brought out an estimated 800 attendees and over $12,000 in donations to kickstart our nonprofit organization.

In collaboration with Vietnamese Creatives Collective and Hot Noize
Photos by Vu Phan and Dorsey Nguyen

Global Village Foundation

Global Village Foundation, founded by Le Ly Hayslip in 1999, is a nonprofit organization dedicated to providing resources, education, and opportunities to underserved youth in Vietnam. The organization hosts a gala every two years to both honor outstanding changemakers and fundraise for their global programming.I helped produce their 2023 Global Peace & Legacy Awards Gala, raising over $100,000 in donations. The gala that year consisted of over 200 attendees, a variety of live entertainment, and a live auction. From venue scouting to volunteer coordination, from VIP hotel arrangements to program scheduling, I oversaw and managed various departments of the event production.Notable guests:Le Ly Hayslip
Global Village Foundation founder, author of When Heaven and Earth Changed PlacesOliver Stone
critically acclaimed director of Platoon (1986), Wall Street (1987) and JFK (1991)Ted Osius
former United States Ambassador to VietnamKitarō
world-reknowned Japanese musician, composer, record producer, and arrangerPhan Thi Kim Phuc
philanthropist and UNESCO Goodwill Ambassador, often recognized informally as the "girl in the picture"Nick Ut
Pulitzer Prize winning photographer of The Terror of War, which depicted 9-year-old Phan Thi Kim Phuc running from a napalm strike in Vietnam in 1972Kieu Chinh
Vietnamese-American actress known for her roles in M.A.S.H (1977) and The Joy Luck Club (1993)Thomas Hayslip
film producer whose notable films include Oppenheimer (2023), The Dark Knight Rises (2012), and Guardians of the Galaxy Vol. 2 (2017)

Production in collaboration with Kate Vu (Gem Wave Co), Lan Pham, and QuyenZi Dang Pham (QR8 Group)
Photos by Vu Phan

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